Vogue World: Paris – Where Fashion Meets Influence
Nestled in the heart of the First Arrondissement, the iconic Place Vendôme comes alive with fashion and elegance. Surrounded by haute couture ateliers, this vibrant setting serves as the perfect backdrop for Vogue World: Paris. Vogue World is an annual event showcasing Vogue’s cultural influence in what can best be described as a fashion show. Vogue World began in New York in 2022, London in 2023, and Paris in 2024. Inspired by the Olympics that occurred in Paris this summer, Vogue World: Paris merged sports with French fashion, showcasing styles from every decade since 1924.
The runway cast featured an array of celebrities from Katy Perry to Joe Burrow, leaving no shortage of stars from the modelling, music, film, and acting worlds. But one of these things was not like the other. In a sea of celebrity one standout presence broke the mould: Alex Cosani, a Tiktoker turned high-fashion model. Cosani graced the runway in a stunning black Balenciaga gown, exuding sophistication and allure.
While the event celebrates fashion’s rich history, there are financial stakes involved. In previous years, Vogue World has raised over 3.5 million CAD, a testament to the influence Vogue has in the fashion realm. With so much at stake, the selection of models isn’t based solely on potential but on the value they bring to the show. Cosani is not only being elevated by Vogue; the brand is also uplifted by their status. The inclusion of an influencer in one of the fashion industry's most prestigious events marks a bold shift in the landscape.
With a captivating online presence, Cosani has cultived a dedicated following. Cosani began using TikTok during quarantine and has a longstanding relationship with the app. They say they are drawn to TikTok because “Having that unique sense of humour is really what TikTok specifically lives for.” An advocate for diversity in modelling, LGBTQ+, and trans rights, Cosani is more than just their runway persona, embodying values that resonate with audiences making them valuable to brands for the example they lead.
Cosani’s inclusion in Vogue World: Paris runway not only signifies the desirability of influencers but also emphasizes the importance of including creators with values behind their brands. Cosani exemplifies this new wave, proving that a meaningful message is what impacts audiences most when it comes to a numbers-driven industry.
Cosani’s journey from TikTok sensation to high-fashion icon embodies the spirit of Vogue World, which aims to blend an amalgamation of cultural events into one moment of fashion celebration. As this event sets the stage for a more inclusive and dynamic future, it reinforces that fashion is not just about style but also about cultural expression and connection.