Morgan Riddle: Fashion’s Match Point
Even if tennis isn't your sport, you’ve likely caught behind-the-scenes glimpses of tournaments through digital creator Morgan Riddle. As the girlfriend of Taylor Fritz, the world’s sixth-highest-ranked men’s tennis player, Riddle started travelling with him on the ATP tour after they met during the pandemic, documenting her outfits and lifestyle along the way.
Riddle didn’t set out to be a tennis adjacent influencer when she first started dating Fritz; in her own words, she “liked getting dressed up” and one day decided to post a TikTok while getting ready for a match. These “get ready with me” videos garnered unexpected attention, leading Riddle to become a full-time influencer and even being named “the most famous woman in men’s tennis.”
Riddle’s rise to fame is part of a larger cultural phenomenon: the evolution of the WAG (wives and girlfriends) figure. Traditionally, the partners of famous athletes have been celebrated for their beauty and glamorous lifestyles, often making headlines for their fashion choices, but not much else.
Although Riddle is often categorized as a WAG—an acronym for the partners of male athletes—she is set apart by more than just her eye-catching outfits. While she actively supports her American tennis star boyfriend at matches, she is also dedicated to building her brand. She’s been hired by Wimbledon to present “Wimbledon Threads,” a video series that roams the grounds of the All England Club to spotlight fashionable attendees. She collaborated with brands like Boss, Wilson, and David Yurman and even hosted her event with Fenty Beauty at the U.S. Open. She’s carved out a space where sports, fashion, and digital media intersect.
Riddle’s ability to blend these worlds has helped her introduce the conservative world of tennis to a fresh, fashion-forward audience. Her TikTok presence offers fans glimpses of life on the tour, turning the court-side experience into a lifestyle brand. She told the Observer that her goal is “introducing tennis to a younger audience.” With nearly a million followers on Gen Z-dominated platforms like TikTok and Instagram, it's safe to say she's succeeded.
Riddle has flipped the script on what it means to be a WAG, transforming herself into a sports ambassador rather than just a spectator. Her stylish, confident presence has given fans a new way to engage with tennis—one that doesn’t just focus on the game but celebrates everything surrounding it. With a growing digital audience and an expanding list of brand collaborations, Morgan Riddle is more than just a WAG; she’s fashion’s new match point, leading a stylish revolution that’s putting tennis back in the spotlight.